The Renaissance of Appointment-Based Shopping: John Federman on Leveraging Personalized Retail Experiences with JRNI

If you aren’t too familiar with it, you might think that appointment-based shopping only recently blossomed because of the pandemic, but today’s guest says that appointment-based shopping had proved itself long before the emergence of COVID-19.

Listen in to today’s episode to hear John Federman, CEO of JRNI, a company that helps retailers create and change their customer’s experience with appointment-based services. John discusses what his customers are looking for, why in-person experiences are so important, and why smaller retailers might have an advantage right now.

Topics Discussed in Today’s Episode:

✔ What JRNI is all about
✔ A typical customer and how they use JRNI
✔ What the customers who use JRNI can achieve long-term
✔ Changes that John has noticed in consumer behavior
✔ Why in-person experiences matter
✔ In-store experiences that John has enjoyed
✔ Advice for smaller retailers
✔ Technologies that have grown over the past few years
✔ Technology that will shape the future of brick and mortar
✔ What appointment-based shopping does for retailers
✔ What makes an in-location experience great
✔ What John would recommend seeing in Bostons

Resources:

John Federman

QUOTES:

“There’s always a mix between need and want with a consumer.”

“At the end of the day, shopping at some level is a visceral, emotional experience.”

“Every vertical needs to make their business more efficient.”