Carving a Niche in the Western Market: Tecovas’ Journey to Accessible Luxury with Paul Hedrick

Western is an interesting niche for a brand. It is a niche, but it is also a niche that a large part of the population participates in, so there’s a lot of opportunities there. Today’s guest is Paul Hedrick, founder of Tecovas, a Western brand. Listen in to the episode to hear Paul talk about what his brand is all about, how he grew his physical locations quickly, and how to make an accessible luxury product.

Topics Discussed in Today’s Episode:

✔ How Paul founded Tecovas
✔ What the Tecovas brand is all about
✔ The process involved in making boots
✔ How many stores Tecovas has
✔ How Paul managed to grow his stores so quickly
✔ How Paul picked locations
✔ The key elements that make Tecovas unique
✔ How to make a luxury product that’s accessible
✔ Brands that Paul admires
✔ Advice for companies who want to know what to put in the store location
✔ What Paul believes is the power of data technology
✔ Best things to do in Austin

Resources:

Paul Hedrick

QUOTES:

“Our goal is really to be the most beloved Western brand in the world.”

“I would say that the overarching element is hospitality.”

“A brand with the most friends wins.”