Unlocking Retail Excellence: Jeremy Goldman on Crafting Memorable Experiences and Nurturing Consumer Loyalty in Brick-and-Mortar Spaces

Even if a value-driver seems obvious, businesses might still miss it. Today’s guest mentions a few seemingly obvious things, like providing basic needs and understanding the consumer, that some brands still struggle to get right. Jeremy Goldman is a Principal Analyst at Insider Intelligence, and in today’s episode, he discusses value-drivers he’s seen over the past few years, frameworks for building a memorable brick-and-mortar experience, and how to encourage people to come back to the location to shop.

Topics Discussed in Today’s Episode:

✔ Jeremy’s career
✔ What Insider Intelligence is all about
✔ Jeremy’s podcast and its focus
✔ The consumer behavior changes and value drivers that Jeremy has seen over the past few years
✔ What experience means to Jeremy and how to create one
✔ Why the in-location experience matters
✔ Jeremy’s favorite brands
✔ Frameworks for building a brick-and-mortar experience
✔ Creating a memorable experience online
✔ How to encourage people to come back for an in-store shopping experience
✔ Technology that was adopted faster than Jeremy expected
✔ Jeremy’s comedy shows and things he wants people to see in New York

Resources:

Jeremy Goldman

QUOTES:

“Animals like to see each other in person versus through screens.”

“It turns out that there’s data that shows that having a good experience in one channel, like brick and mortar, can have a halo effect so that then people start to buy more from you online.”

“COVID was the impetus for me to realize that something was the superior experience. I think that’s what a lot of people are finding.”