Resilience in Resale: Kate Paynter on Navigating the Tides of the Pandemic and Fueling Growth in the Resale Retail Landscape

Resale has many differences from other types of retail. What gets the retail customer in the store? What keeps them coming back? And with their business model, how seriously may they be affected by an event like a pandemic? That’s what you’ll hear today from Kate Paynter, a franchise owner who had to close all of her stores for eight weeks at the beginning of COVID. Hear how they operated, how they survived the shutdown, and how they came back in today’s episode. 

Topics Discussed in Today’s Episode:

✔ Kate’s trajectory in business
✔ How much has changed about the customer during COVID
✔ How Kate decided to open another store
✔ What’s changed for the store during the pandemic
✔ What changes Kate had to make to sustain things during COVID
✔ Kate’s thoughts about the growth of the clothing resale business over the past few years
✔ Technology trends for the industry
✔ Whether anything has changed about the way they take in product
✔ How Kate keeps employees loyal
✔ Technologies that Kate wants to see integrated into the store
✔ Advice for entrepreneurs who want to grow
✔ What Kate has learned over the past year
✔ Where people should visit in Cincinnati

Resources:

Kate Finger Paynter

QUOTES:

“Our customer loves the hunt.”

“We can see a customer from newborn all the way up to graduating college.”

“We have a big reason for customers to want to walk into our store and that’s because we’re going to pay them cash.”