Navigating Hyper-Wellness: Jim Donnelly on Scaling, Unique Services, and Creating Wow Moments

What is hyper-wellness? How do you blend medical services with non-medical services, while meeting all of the regulations and requirements involved? In today’s episode, you’ll hear from Jim Donnelly of Restore Hyper Wellness and Cryotherapy. Listen in to hear what Jim has to say about how he knew when to scale, what makes his services unique, and what makes people say “wow” when using his services.

Topics Discussed in Today’s Episode:

✔ Jim’s background and how he got started with Restore
✔ Important lessons Jim learned through marketing and how they helped him build Restore
✔ The signal to scale
✔ The things that make Restore unique
✔ What gives people a “wow” moment after visiting a Restore location
✔ Critical technology for Restore
✔ Jim’s favorite in-store experiences
✔ Advice for small retailers trying to create a brand identity
✔ The critical time when Jim decided on franchising
✔ How Jim built up the store during COVID

Resources:

Jim Donnelly

QUOTES:

“We said from the beginning we’re going to make it open, transparent, and social. And throw a little bit of fun on there.”

“We’re lucky in that we have a product that applies to the vast majority of the population.”

“I happen to like the fact that what we do is complex and has a lot of nuance to it.”

“That’s the number-one principle around hyper wellness. You have to walk out feeling better than you walked in.”