Bridging Virtual and Physical Retail: Oscar Sachs on Enhancing In-Store Experiences with Online Engagement

What does online shopping really have to do with driving customers into the store? What if you learned that in-store experiences often start outside the store and that some of the best in-store experiences start online? That’s what today’s guest will be talking about.

Oscar Sachs is the Co-Founder and CEO of Salesfloor. Listen to his interview to learn how the platform works, how store associates can use the platform even with in-store customers, and how virtual shopping can be used to drive more consumers in-store.

Topics Discussed in Today’s Episode:

✔ Oscar’s history and background
✔ The Salesfloor platform
✔ How store associates engage with the in-store customer
✔ How an in-store experience starts outside the store
✔ Whether consumer behavior patterns have changed in the last few years
✔ Whether the person needed for a store associate role has changed
✔ How virtual selling affects in-store traffic
✔ Oscar’s favorite in-store experiences
✔ The future of tech inside of retail stores
✔ Oscar’s tips for retailers
✔ Fun things to do in Montreal

Resources:

Oscar Sachs

QUOTES:

“I’m not just saying “hey do you want to buy a pair of pants?” I’m showing them how to create outfits.”

“It’s time for retailers to say I need to bring what made me great in-store and made my brand so successful, I need to bring that online.”

“We have technology that measures how store interactions online are directly driving customers in-store to purchase.”