Redefining Retail Spaces: Peter Tonstad on Post-Pandemic Strategies to Boost Foot Traffic and Enhance Customer Engagement

It’s not always obvious how a shopping center or mall can engage consumers and pull in foot traffic, but today’s client has ideas. Peter Tonstad is the CEO of Placewise, a company that works with malls and other types of shopping centers to attract customers, benefit tenants, and bridge online and offline gaps. Listen in to hear what Peter has to say about what should be done differently post-pandemic, how malls can successfully engage shoppers, and what smaller strip centers can do to build foot traffic.

Topics Discussed in Today’s Episode:

✔ How Peter got started with Placewise
✔ What Placewise’s typical clients are like
✔ What needs to be done differently post-COVID
✔ The different dynamics in the evolution of shopping centers
✔ How malls and large shopping centers attract customers back
✔ Bridging the gap between online and offline
✔ Ways that malls can measure their success in engaging shoppers
✔ How smaller strip centers can create footfall
✔ What Peter does to coach clients to create focus areas for clients
✔ Why clients want to work with Placewise
✔ In-store experiences that Peter likes
✔ What’s going to be important for shopping centers to embrace
✔ The future of malls and shopping centers
✔ Fun things to do in Norway

Resources:

Peter Tonstad

QUOTES:

“Yes, footfall is challenged by e-commerce, and it’s also challenged by let’s say overrepresentation of physical retail in general.”

“I think the key is: malls serve as community offerings.”

“It’s more complex technically to serve a shopping center.”