Flavorful Expansions: Michael Mohammed on Navigating the Fast-Casual Restaurant Space and Building the Chronic Tacos Brand

What do you need to think about when establishing a franchise business model? What’s attractive about fast-casual restaurants? These are some of the questions that Michael Mohammed will address in today’s show. Michael is the CEO of Chronic Tacos, a restaurant that focuses on food authenticity and a flavor experience. Check out the episode to learn what Michael thinks about the experience customers get in Chronic Taco locations, what the keys are to building a brand, and how to know what customers are demanding.

 

Topics Discussed in Today’s Episode:

✔ The Chronic Tacos story
✔ How many restaurants there are
✔ The restaurant’s business model
✔ The experience created in Chronic Tacos locations
✔ Michael’s background outside the restaurant industry
✔ What intrigued Michael about the fast-casual restaurant industry
✔ The keys to building a brand
✔ Michael’s plan for scalability
✔ Challenges Michael experienced franchising locally and overseas
✔ Consumer trends that have changed in the restaurant industry
✔ Knowing what customer demands are
✔ How to ask for customer feedback
✔ The Chronic Tacos approach to managing social media pages
✔ How to create visibility in a new market
✔ Critical aspects to a great in-location experience
✔ Why brands fail at delivering great in-location experiences
✔ What’s ahead for Chronic Tacos

Resources:

Michael Mohammed

 

QUOTES:

“We really try to engage all the senses in our restaurant.”

“So much was in the founders’ heads, of how this worked and what made it work.”

“We try to really be engaged with what’s going on in our social media platforms and respond right away and engage with them.”