Navigating Franchise Opportunities: Lance Graulich on Assessing Readiness, Industry Insights, and Common Franchisee Mistakes

You can’t think about brick-and-mortar retail without considering franchises. Is a franchise right for you? Will a specific franchise work in your region of the US? How much work does it take to maintain a franchise? These are some of the important questions that a person must consider when thinking about franchising.

In today’s episode, you’ll hear from Lance Graulich, founder and CEO of ION Franchising. Listen to the episode to hear what Lance has to say about assessing whether a potential franchisee is ready, which industries are fun, challenging, or lucrative, and common mistakes that new franchisees make.

 

TOPICS DISCUSSED IN TODAY’S EPISODE:

✔ Lance’s background
✔ What Lance does
✔ Whether Lance has to assess whether people are ready to own a franchise
✔ The most fun franchise brands Lance has been part of
✔ When do you know whether to look into a franchise or start your own business
✔ Whether some ideas only work in certain regions of the United States
✔ How to test something that works in one region to see if it will work in other parts of the US
✔ The most popular franchise categories
✔ The most difficult franchise categories
✔ Industries that are lucrative but challenging to get into
✔ The right time to start franchising
✔ Problems that up-and-coming franchisees encounter
✔ Common mistakes of franchisee

✔ Advice for new franchisees